To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. The film below documents the premier of this idea in September 2011 at Fashion’s Night Out in London and New York.

Launching the new range ‘Karl, sees the concept rolled out globally, including a chance to spot Karl within the app and win £1,000 credit. Even though an online brand, Net-A-Porter definitely has the allure and loyalty required to make a throng of well-dressed women stand in front of a shop window and hold up their iPads and iPhones. You get a nice sense of what’s to come in terms of brick-and-mortar shops merging with the online world.

In addition to the above, Net-A-Porter also just launched a teaser for Karl cheekily going 1-on-1, literally interviewing himself. As a fellow German I had to chuckle quite a bit about this messiah-like production.

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Japanese agency PARTY have created another stunning music video-robotics crossover, again for androp. Interestingly, you can purchase the hero roboter (singer?) in a limted edition on ebay. If you can spare $5,000 that is.

Check out the androp site here.

The creators explain the inspiration like this: “When we listened to the track, keywords such as “lights” and ” dance music” stood out. In order to visualize the mechanical beats, and these 2 themes, we came up with an idea to create a group of “toys” which dances to the music.”

agency: PARTY

Google has launched a sweet little website and an animated video to visualize and put in context some of the incredible numbers of the video social network.

Once again an interesting branding project by Google, sit down, relax and enjoy, it’s definitely nice to watch. Make sure to check out the website as well as it features additional information and animations.

I think an agency has a good culture when it can lay stuff bare. Look back on the successes as well as the weird things that happened along the way. An example of this would be Barbarian Group. They are the creators of (amongst many other things) the legendary ‘Subservient Chicken” and have celebrated their first 10 years with this little online album.

Revisit great work like Samsung’s Tweet Wrapping or the CNN headlines on a T-shirt. In-jokes are littered throughout ‘Barbarian Group X‘ and as you would expect from the makers of ‘The Most Awesomest Thing Ever‘, many things were simply awesome.

Oh, and while they were at it, they also released this nice timeline of 2011′s social media milestones.

(via and by Jerome Austria)

Funny one, check VW’s 2012 SuperBowl Commercial teaser, a group of dogs barking the Imperial March from Star Wars:

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc.

See the teaser above and check out Quick Controls Chaos. This vivid experience matches and extends what the Philips Caroussel did almost three years ago.

17 Epic Red cameras captured the footage and over 100 streaming videos are swapped out on the fly as you change angles and speeds. Additionally, you can find out why the cook is on fire or a policeman rides spontaneously onto the field.

Agencies: W+K New York, Prettybird, Identity FX

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The people over at Google have done it again by creating a giant cube with a cityscape on every side to promote Google Maps. This labyrinth-type structure can be shifted around and has a blue ball, which represents your car when one looks at Google Maps, rolling around the streets of the miniature city. The ball journeys through the roads promoting the features of Google Maps as it goes. We love this! This video by Google not only shows off everything that Google Maps can do, but does it in a creative manner that is extraordinary to watch.

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We’re back this week featuring a Student Project. This idea for Lonely Planet comes from the Miami Ad School Berlin. Lalita Salgaokar and Freschta Sahibi created a concept for a Facebook app that will help you connecting with Friends of Friends around the world and experience the places you’ll visit with the help of a local.

I like the project a lot. It’s simple and I feel it’s very much in line with idea of travel the Lonely Planet guides fans have. Nice job guys!

Brand new Nike Basketball TVC featuring Kobe and a series of celebrities like Richard Branson, Kanye West, P-Rod, and my “friend” Jerry Rice, trying to get access to the Kobe System. Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome.

Check out also one of the teasers released last week.

Kudos to my friends Enrico and Colin. This story is hilarious!