February 4th, 2012 by marketing dept
Possibly one of the sweetest and nicest promo pieces for Valentine’s Day I’ve ever seen. And possibly a sign that the creative “war” between Field Notes and Moleskine has officially begun. After a lot of recent great videos by Moleskine, FN fights back with a lovely little artwork.
The video has been created to promote the Red Blooded notebook which has been recently added to the Field Notes standard product line. The notebook that becomes a love letter: a further proof that life, love and commerce can intersect nicely. Well… maybe the description that they added on the site is a bit too much but, still, it’s a very inspiring and beautiful work.
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February 2nd, 2012 by marketing dept
When property prices slumped in the United Arab Emirates, moving & storage company ‘The Box’ wanted to stand out with their TV ad. They wanted to demonstrate how easy and worry-free it is to move with them. Their idea: moving with us is as easy as switching channels on your remote.
Unfortunately their website is a bit too straight-forward for my taste, but maybe the rush of new customers will lead to bigger investment into online as well.
Great to see some good work from the Arab world. Please keep submitting from all corners of the earth.
Agency: Leo Burnett Dubai
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February 1st, 2012 by marketing dept
Wieden+Kennedy Amsterdam is helping to ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’.
Based on the brand’s second global film ‘The Date’, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, ‘The Serenade’ is designed to put love in the air and smiles on faces around the world. Millions of adult consumers across the globe will be able to participate and create their own Serenade songs via Heineken’s Facebook page
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January 31st, 2012 by marketing dept
WWF and supermarket chain Loblaw wanted to raise awareness among Canadians for National Sweater Day on Feb.9th. On this day you are to turn down the heat and put on a sweater. In support of this day, The Granny Call Centre was set up– where you can sign up to get a call from a real Granny, reminding you to put on some knitwear.
So be a dear and sign up at www.SweaterDay.ca – Live Grannies are standing by to call you!
Lovely idea and great performances by the multi cultural group of elder ladies. Plus, that charming website gives me a warm and cuddly feeling already.
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January 31st, 2012 by marketing dept
The nice thing about marketing is that it's both art and science. I was recently reminded of this while I was cleaning out some of my web browser bookmarks. As someone who's constantly bookmarking different websites, my list seems to grow daily.
I was reminded of a great site that actually tests different creative and shows you which one produced better results. In addition to being sucker for data, I know that sometimes marketing is something where you have to go with your gut. Although I wouldn't recommend that strategy as your full-time credo, there is something to be said for going with what feels right.
Okay, now the moment of truth. How good is your gut? Check out Anne Holland's Which Test Won Blog and try your hand at determining which creative outperformed the other. By way of full disclosure I don't know Ann personally but am a big fan of her blog. On a regular basis she provides insight into marketing creative and shares performance results.
What this means for you
From my perspective, I believe that I never doing enough testing. Don't get me wrong, its great fun to see if one can find the "winning" creative but the reality is that a larger message is being communicated here. How often do you test your creative? Are you learning from each webpage, every email? If you're like me the answer is no. Personally I think I'm getting better with the concept of testing but I'm not there yet.
Each time you plan a campaign, think about doing multiple versions of it. Printing post cards? Create version A and version B. Considering some new web pages? Use Google Website Optimizer and plan a couple versions of copy or designs to test. For me, the easiest way to start has always been to simply test a headline or subject line.
This may seem too simple but the reality is that headlines and subject lines account for a large percentage of readership. Prospects can't read your message if they don't open your email or envelope. Break down each of your campaigns into specific components and consider which can be versioned or tested.
Take the next step
As is true with an marketing initiative, you must begin by taking action. I hope this post at least opens your mind to the possibility of doing split testing or multi-variate (testing multiple elements simultaneously) testing. The goal is to always measure and improve upon your marketing. This enhances your return on investment and ultimately the profitability of your marketing programs.
Let me know what types of tests you're running and what type of results you're seeing. I'd be happy to share them with the rest of my blog readers!
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January 30th, 2012 by marketing dept
This past Christmas, Norway’s DNB bank wanted to leverage their sponsorship of the famous Norwegian Broadcasting Boys Choir. Their agency ended up recommending a very unusual media choice: their telebanking menu.
The Choir sang every word of the automatic telebank menu and thereby let (hopefully) everyone rejoice while checking their account balance. Merry Paycheck everyone!
Agency: TRY/Apt
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January 26th, 2012 by marketing dept
I don't know about you but it seems like everywhere you turn someone is talking about Facebook. Individuals, companies, organizations - just about everybody has a Facebook account or fan page. From a marketing perspective, Facebook has always fascinated me and I've come to the conclusion that it's all about community.
People like to belong. When you belong to a group, Like a page, or follow someone, it has meaning. Many people like to judge their worth by the number of
Facebook fans they have or number of
Likes they receive to their pages. This seems to be a good metric. After all, the more fans or likes you have the more popular you are. Sounds a little like High School doesn't it? Well, the fascination with Facebook is here to stay and there are a few ways to use Facebook to your advantage. Begin with the following steps:
1. Create a Fan Page. Start with the creation of a fan page. By developing this virtual real estate, you create a community that allows your prospects, customers, and friends to interact, develop user generated content, and gain access to special offers.
2. Build Your Community. Having a fan page is great but the real goal is to build a community. You want people with common interests to interact with one another. The common interest could be you, your company or products.
3. Create Unique Offers. You want those who Like your page or become your fans to have access to special content or offers. This not only encourages them to take an initial action but to keep coming back for more.
4. Experiment with New Features. Facebook is continually adding new features and modules. Experiment by customizing your pages and adding a variety of features that engage your audience and enhances the community.
5. Promote your Fan page. If you want to build your community quickly and leverage your fans, you must promote your fan page. Use your website, blog, emails, and email signature to let people know that you have a fan page and there are benefits to joining. The more you promote, the more you'll convert.
The key with any social media is getting started and to keep contributing. Once you launch your fan page, don't stop there. You should continually develop the community through original contributions, moderation, and interactivity. View other fan pages and see how other companies are creating value.
When focusing on creating value, keep in mind the goal of your fans. Help them solve a problem or learn more about their needs. Facebook is a great tool for getting closer to your prospects and customers and is a community you can't afford to be without.
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January 25th, 2012 by marketing dept
To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items.
The film below documents the premier of this idea in September 2011 at Fashion’s Night Out in London and New York.
Launching the new range ‘Karl, sees the concept rolled out globally, including a chance to spot Karl within the app and win £1,000 credit. Even though an online brand, Net-A-Porter definitely has the allure and loyalty required to make a throng of well-dressed women stand in front of a shop window and hold up their iPads and iPhones. You get a nice sense of what’s to come in terms of brick-and-mortar shops merging with the online world.
In addition to the above, Net-A-Porter also just launched a teaser for Karl cheekily going 1-on-1, literally interviewing himself. As a fellow German I had to chuckle quite a bit about this messiah-like production.
via
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January 25th, 2012 by marketing dept
Japanese agency PARTY have created another stunning music video-robotics crossover, again for androp. Interestingly, you can purchase the hero roboter (singer?) in a limted edition on ebay. If you can spare $5,000 that is.
Check out the androp site here.
The creators explain the inspiration like this:
“When we listened to the track, keywords such as “lights” and ” dance music” stood out. In order to visualize the mechanical beats, and these 2 themes, we came up with an idea to create a group of “toys” which dances to the music.”
agency: PARTY
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January 24th, 2012 by marketing dept
Google has launched a sweet little website and an animated video to visualize and put in context some of the incredible numbers of the video social network.
Once again an interesting branding project by Google, sit down, relax and enjoy, it’s definitely nice to watch. Make sure to check out the website as well as it features additional information and animations.
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