Subservient chicken + Warioland // The Expendables + John West Salmon = The Tippexperience

Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering... this Chrome Experiment has them all. "The Wilderness Downtown" is an interactive interpretation of Arcade Fire's song "We Used To Wait" and was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas.

It's hard to find new and entertaining ways for a YouTube takeover, but this interview with Sylvester Stallone on his new movie Expendables definitly is. Ok, the destroy thing is not so new, but the interview concept, the integration with the related video's, the pause button and the 'don't forget to share' part are great. This interview is over!.

The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this year we've found other stuff, such as:

+ a periodic table of Mad Men references, to stay updated of everything's going on (via Flavorwire)

+ a job interview to find out which job could you be hired at Sterling Cooper Draper Pryce

+ a funny Jib Jab sendable video where you can put-your-picture in a 3-minute piece that tells about the whole story and its characters

+ Even a webinar reviewing different marketing topics and present both the 1960's point of view (by Sterling Cooper) and the 2010 point of view (by HubSpot).

Oh dear... the best copy and paste ad I've seen, ever!! thanks Ash

Here is the rip - TV3 in NZ followed by the PlatStation3 ad - creepy! If you don't know PS3 was first...

http://www.youtube.com/watch?v=TtOQda0aKI

Tim Costello does Old Spice.

Old Spice is doing pretty well with it's recent video series, starring Isaiah "The Man Your Man Could Smell Like" Mustafa. Since February this year, they posted just over 20 video's on their YouTube channel, including a Cannes Grand Prix Film. All of the video's are watched over a million times, which makes it one of the most viewed commercial series ever. But today it got even better. They posted another 25 video's (and counting) in which the Old Spice guy personally thanks online influentials like Ellen Degeneres, Perez Hilton and Tim Nudd and random strangers for their link love and comments. And not only by name, but in a real 'I now who you are, and what you are up to' kinda way. This single tweet by Kevin Rose, with over a million Twitter followers, shows that this next level social media campaigning works like crazy.

To promote its roll pack, Cadbury is using the YouTube video player its own crazy way.

Kind of a way to think "out of the box".
Too bad you can't embed it, as it just a technological optical illusion, but one can enjoy the little bit of non sense fun and craziness the chocolate brand provides once again.
This campaign has been rolled out by Saatchi & Saatchi for Cadbury Australia.

Great use of Facebook Connect by Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Pixar characters arrive on your Facebook wall. Nothing revolutionnary, but well executed, nice and entertaining.