Possibly one of the sweetest and nicest promo pieces for Valentine’s Day I’ve ever seen. And possibly a sign that the creative “war” between Field Notes and Moleskine has officially begun. After a lot of recent great videos by Moleskine, FN fights back with a lovely little artwork. The video has been created to promote the Red Blooded notebook which has been recently added to the Field Notes standard product line. The notebook that becomes a love letter: a further proof that life, love and commerce can intersect nicely. Well… maybe the description that they added on the site is a bit too much but, still, it’s a very inspiring and beautiful work.

When property prices slumped in the United Arab Emirates, moving & storage company ‘The Box’ wanted to stand out with their TV ad. They wanted to demonstrate how easy and worry-free it is to move with them. Their idea: moving with us is as easy as switching channels on your remote.

Unfortunately their website is a bit too straight-forward for my taste, but maybe the rush of new customers will lead to bigger investment into online as well. Great to see some good work from the Arab world. Please keep submitting from all corners of the earth.

Agency: Leo Burnett Dubai

Wieden+Kennedy Amsterdam is helping to ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’.

Based on the brand’s second global film ‘The Date’, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, ‘The Serenade’ is designed to put love in the air and smiles on faces around the world. Millions of adult consumers across the globe will be able to participate and create their own Serenade songs via Heineken’s Facebook page

WWF and supermarket chain Loblaw wanted to raise awareness among Canadians for National Sweater Day on Feb.9th. On this day you are to turn down the heat and put on a sweater. In support of this day, The Granny Call Centre was set up– where you can sign up to get a call from a real Granny, reminding you to put on some knitwear.

So be a dear and sign up at www.SweaterDay.ca – Live Grannies are standing by to call you!

Lovely idea and great performances by the multi cultural group of elder ladies. Plus, that charming website gives me a warm and cuddly feeling already.

This past Christmas, Norway’s DNB bank wanted to leverage their sponsorship of the famous Norwegian Broadcasting Boys Choir. Their agency ended up recommending a very unusual media choice: their telebanking menu.

The Choir sang every word of the automatic telebank menu and thereby let (hopefully) everyone rejoice while checking their account balance. Merry Paycheck everyone!

Agency: TRY/Apt

To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. The film below documents the premier of this idea in September 2011 at Fashion’s Night Out in London and New York.

Launching the new range ‘Karl, sees the concept rolled out globally, including a chance to spot Karl within the app and win £1,000 credit. Even though an online brand, Net-A-Porter definitely has the allure and loyalty required to make a throng of well-dressed women stand in front of a shop window and hold up their iPads and iPhones. You get a nice sense of what’s to come in terms of brick-and-mortar shops merging with the online world.

In addition to the above, Net-A-Porter also just launched a teaser for Karl cheekily going 1-on-1, literally interviewing himself. As a fellow German I had to chuckle quite a bit about this messiah-like production.

via

Japanese agency PARTY have created another stunning music video-robotics crossover, again for androp. Interestingly, you can purchase the hero roboter (singer?) in a limted edition on ebay. If you can spare $5,000 that is.

Check out the androp site here.

The creators explain the inspiration like this: “When we listened to the track, keywords such as “lights” and ” dance music” stood out. In order to visualize the mechanical beats, and these 2 themes, we came up with an idea to create a group of “toys” which dances to the music.”

agency: PARTY

Google has launched a sweet little website and an animated video to visualize and put in context some of the incredible numbers of the video social network.

Once again an interesting branding project by Google, sit down, relax and enjoy, it’s definitely nice to watch. Make sure to check out the website as well as it features additional information and animations.

I think an agency has a good culture when it can lay stuff bare. Look back on the successes as well as the weird things that happened along the way. An example of this would be Barbarian Group. They are the creators of (amongst many other things) the legendary ‘Subservient Chicken” and have celebrated their first 10 years with this little online album.

Revisit great work like Samsung’s Tweet Wrapping or the CNN headlines on a T-shirt. In-jokes are littered throughout ‘Barbarian Group X‘ and as you would expect from the makers of ‘The Most Awesomest Thing Ever‘, many things were simply awesome.

Oh, and while they were at it, they also released this nice timeline of 2011′s social media milestones.

(via and by Jerome Austria)

Funny one, check VW’s 2012 SuperBowl Commercial teaser, a group of dogs barking the Imperial March from Star Wars: