Social Media – Is it right for my company?

The first step when it comes to planning an effective social media strategy is to answer some questions. Should you be on Facebook? What about Twitter? Is LinkedIn right for our business? What about blogging? What about content management?

These are all great questions. They can’t be answered effectively until you’ve gone through the process of planning and research to find out what social media can do for you or your business. Your presence on social media will be more successful if you take some time to answer these following questions.

The Challenge of Letting Go

There will be times in your life and career, a challenge will come your way and you must decide. Do you trust your gut instincts? Or do you turn and walk away? You know the feeling. The one that makes those butterflies float in your stomach and you say let’s do it!

Lexington, Kentucky USA -- WhatTheyThink.com today announced that Kevin Cushing, CEO of AlphaGraphics, was named Print CEO of the Year in the Second Annual WhatTheyThink CEO of the Year Awards process. A qualifying Print CEO must have been in his or her position for at least two years and have demonstrated inspirational and innovative leadership of a printing company that has shown success during his or her tenure.  Success is measured by metrics such as revenue or profit growth, corporate

You can now subscribe to artilce discussions. Subscribe to Recent Discussions

Follow us on: Twitter | Facebook | LinkedIn

manroland sponsors Dr. Webb's new book at Graph Expo 2011 Lexington, Kentucky USA -- WhatTheyThink today announced the special pre-release edition of the new book by Dr. Joe Webb and Richard Romano, Getting Business: Opportunities for Commercial Printers and Their Clients in the New Communications Arena. Copies of the book will be available exclusively in the manroland booth (#1236). Dr. Webb will be signing books on Monday immediately following his breakfast presentation, "Chaos Is Our New Oppo

You can now subscribe to artilce discussions. Subscribe to Recent Discussions

Follow us on: Twitter | Facebook | LinkedIn

Kennesaw, Ga., – Commercial printers eager to improve their quality, serve their customers better, and enlarge their profit margins will find much to appreciate in Heidelberg's extensive sheetfed portfolio.  Representing state-of-the-art conventional production in the Heidelberg booth (1200) at Graph Expo will be a 5-color-plus-coater Speedmaster SM 74 featuring Prinect Axis Control and the 40" Wallscreen display; and a 5-color-plus-coater Speedmaster SM 52 with Anicolor zoneless inki

You can now subscribe to artilce discussions. Subscribe to Recent Discussions

Follow us on: Twitter | Facebook | LinkedIn

Ramsey, N.J. - Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging and networking technologies for the desktop to the print shop, today announced a Speaker Series in the Konica Minolta Booth #2227 at GRAPH EXPO 2011 from September 11-13 at McCormick Place South in Chicago.  Industry experts from HutchColor, Institute for Sustainable Communication and Printing Industries of America will discuss current digital press research, industry trend

You can now subscribe to artilce discussions. Subscribe to Recent Discussions

Follow us on: Twitter | Facebook | LinkedIn

Provides Accurate, Repeatable Color Every Time CARLSTADT, N.J., – Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, and EFI, a world leader in customer-focused digital printing innovation, today announced Fiery digital print servers and solutions support for PANTONE PLUS. A long-time Pantone partner, EFI was the first vendor to implement PANTONE Calibration for digital color devices and has now expanded

You can now subscribe to artilce discussions. Subscribe to Recent Discussions

Follow us on: Twitter | Facebook | LinkedIn

The New York University (NYU) Prism Award Luncheon celebrated its 25th anniversary today by conferring the honor for which it is named upon Thomas J. Quinlan III, president and CEO of R.R. Donnelley and Sons Company. Also honored was Joseph P. Truncale, president and CEO of the National Association for Printing Leadership (NAPL), who was named the recipient of the 2011 Alumni Award.

On June 2 in New York City, Bob Sacks, a.k.a. “BoSacks,” became the 114th recipient of the Gamma Gold Key Award. Also honored for exceptional support of education were Annette Wolf Bensen and Heidelberg USA.

Back in 1998, I was working for Micro Publishing News, and I got a call from one of our printers. (That is, one of our print service providers; our network printers rarely spoke to me. Today, though, I have a “green” printer that, every time I try to print an e-mail, yells at me, “You...